Your Users Don’t Care

This morning we heard that Oracle is buying its closest friendemy, Sun Microsystems. The reasons for doing so appear obvious but I think it’s because their users didn’t care about the alternatives.

Acquiring MySQL was Sun’s hedge bet against Oracle. Oracle’s investment in Linux was their hedge against Sun. In the end Oracle and Sun’s core customers, their most lucrative, didn’t really care and kept on buying Oracle software and Sun hardware together.

Just because you care about a feature or a product doesn’t mean your best customers will. Listen to how they’re using your product today, assume nothing, sleep on it and repeat. If you’re lucky you’ll learn something in the process.