The biggest problem with A/B Testing

I think the biggest problem with A/B Testing is the “single winner” fallacy that most a/b testing and multivariate testing tools¬†perpetrate. In my latest post on the Performable blog I ...

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Closed Loop Marketing with Performable

We’ve been so heads-down in the early days of my new startup, Performable,¬†that we may have given the appearance of being in stealth mode. The truth is, we’ve actually been ...

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Keep Your Startup Virtual

Image by dcancel via Flickr My advice for those starting a new company: Stay virtual as long as possible. One thing we did get right at Lookery was minimizing our ...

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