Creating a Data-Driven Business

I finally got around to uploading my presentation on Creating a Data-Driven Business today. I gave this talk last fall at the Business of Software Conference here in Boston. The ...

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Announcing the Super Conversion Button

Super Conversion Button is a web application lovingly hand-crafted by our team at Performable that lets you create a beautiful, effective call-to-action button in seconds! At ABTests.com we have seen companies ...

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Data-Driven Startups

These are my slides from my Data-Driven Startup presentation at the Lean Startup Circle in Cambridge, MA on July 22, 2010. Had a great time geeking out on Lean Startup, ...

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The biggest problem with A/B Testing

I think the biggest problem with A/B Testing is the “single winner” fallacy that most a/b testing and multivariate testing tools perpetrate. In my latest post on the Performable blog I ...

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My Favorite Boston Startup Resources

A couple of people have recently asked me for a list of Boston startup resources. Here’s a list of my favorite local events and email lists. Events: WebInno – The ...

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Customer Development Lunch with Dan Martell

If you’re a startuper or marketer in Boston I’d like to invite you to join us this week at Performable‘s 3rd Customer Development Lunch, this Tuesday (January 26th, 2010) at 12:30pm. We’ll be ...

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