Building the of Marketing

At Performable we are building the of Marketing.

Along the way we have expanded our service to better meet the needs of our customers. Lots of startup people viewed this evolution as “pivots“, a term made famous by Eric Ries and the Lean Startup movement.

I didn’t really see our evolution as a series of “pivots” but I can see how others saw them as such.

At SXSW this year I presented the following Case Study on Performable and our early evolution:

Please let me know if you found this presentation useful.