The Spotlight Framework – Making Customer Feeback Actionable

Over the years, I’ve talked to a lot of people about the importance of gathering customer feedback.

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Bots, AI and The Next Customer Communication Platform

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Recently my company Drift announced Drift 2.0 and I want to take a quick second to share a little more about what we’re up to…

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The Books Every Startup CEO Should Read

Note: This post originally appeared on my Medium channel. Since I’m always talking about the books I’ve read, I often get asked for book recommendations, especially by fellow Startup founders. ...

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Creating A Customer-Driven Product Machine

Every company in the world will tell you they are customer-driven. They’ll believe in the principle. They’ll have framed posters on the wall about it. “Solve for The Customer.” But ...

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