10 Books Every Entrepreneur Should Read

Cover of "The Entrepreneur's Guide to Bus...

These are the 10 books that I believe every entrepreneur should read:

  1. The Entrepreneur’s Guide to Business Law – LLC vs C-corp vs S-Corp? Founder’s vesting? Liquidation Preferences? Equity vs Debt financing? This book will educate you enough to be able to answer these and many other important questions.
  2. Bootstrapping Your Business – From the founder of RightNow.  The amazing story of how a geographically-challenged (Montana) entrepreneur built a world class business.
  3. Purple Cow – Dead simple premise, the key to marketing is to build something remarkable.
  4. The Art of the Start – The Art of Pitching, Marketing and Funding your Startup.
  5. The Innovator’s Dilemma – If your startup beats all the odds and becomes hugely successful prepare yourself for the innovator’s dilemma, cannibalize your product before someone else does.
  6. The E-Myth Revisited – How-to create a business not a job.
  7. Permission Marketing The greatest marketing asset your startup can build is the permission to  market to your customers and prospects.
  8. Growing a Business – Sincere advice for creating a company culture that your team and customers will love.
  9. The Cluetrain Manifesto – Successful marketing is a conversation.
  10. Bottom-up Marketing – Pure bottoms-up execution. Marketing tactics to grow your business.

And please don’t build your website without reading these books:

  1. Always Be Testing
  2. Designing for the Social Web
  3. Web Analytics: An Hour a Day
  4. Don’t Make Me Think
  5. Call to Action

Do you have any favorites that I’ve missed?