Where does Quantcast get their data?

August 27, 2008

The first thing you learn in the data business is that all data has biases.

But sometimes data biases are easier to spot. I’ll let you play “Where’s Waldo”
with the screenshot below and find one particular data bias that Quantcast has:

gigaom.com (rank 5,658) - Web Site Audience Profiles from Quantcast.png

Clue: it’s not CraigsList or Sears.

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{ 3 comments… read them below or add one }

Brian Shin February 14, 2009 at 11:43 pm

David, you are hilarious!

Reply

Craigslist Proxy March 31, 2009 at 4:26 pm

Craigslist in the headlines again…

Reply

英文家教 April 16, 2009 at 5:01 am

Have to say I do agree. Things like this just are what they are.

Reply

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