At Performable we are building the Salesforce.com of Marketing.
Along the way we have expanded our service to better meet the needs of our customers. Lots of startup people viewed this evolution as “pivots“, a term made famous by Eric Ries and the Lean Startup movement.
I didn’t really see our evolution as a series of “pivots” but I can see how others saw them as such.
At SXSW this year I presented the following Case Study on Performable and our early evolution:
Please let me know if you found this presentation useful.
Related posts:
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{ 3 comments… read them below or add one }
What does “move ghetto fast” mean?
Thank you, David. Always interesting to learn about the pathways of other startups. Especially about Performable as I’ll be in your office this Wednesday night for the Analytics meeting. I am sure I’ll get some more of the context around the slides then. Liked slide 4 as well as the links in this post. Good luck as you evolve further!
Interesting presentation.
I loved the “Creating the Salesforce.com of Marketing” : easy, simple and powerful. it has more impact than an elevator pitch!