Along the way we have expanded our service to better meet the needs of our customers. Lots of startup people viewed this evolution as "pivots", a term made famous by Eric Ries and the Lean Startup movement.
I didn't really see our evolution as a series of "pivots" but I can see how others saw them as such.
At SXSW this year I presented the following Case Study on Performable and our early evolution:
Please let me know if you found this presentation useful.