I think the biggest problem with A/B Testing is the “single winner” fallacy that most a/b testing and multivariate testing tools perpetrate.
In my latest post on the Performable blog I explain how you can prevent falling into this trap and how you can continuously improve your business using A/B Testing.
Remember this: Each visitor to your site is different and brings a different context. Some are fans who follow your company on Twitter, others are first-timers who have never heard of you, and others are potential customers in the research stage, comparing you feature-by-feature to one of your competitors.
Interested in improving your marketing performance? Read the rest on the Performable Blog: Avoiding the biggest problem with A/B Testing
Performable Customer Development Lunch
A couple of people have recently asked me for a list of Boston startup resources. Here’s a list of my favorite local events and email lists.
- WebInno – The biggest web startup event in the area, everyone attends these at some point, you should too. David Biesel and the folks at Venrock do a great job organizing and sponsoring these.
- PopSignal – Invite only event put on by my friends Jay Meattle, Rob Go and Brian Balfour. Highest quality event in the area, small crowd, only startup founders and free drinks from great sponsors such as the crew at Spark Capital.
- OpenCoffee – Great meetup founded by Bijan Sabet and Nabeel Hyatt. No agendas, themes or pressure, just show up and share a coffee with fellow geeks.
- North Shore Web Geeks – Great event put on by my co-Founder Joshua Porter and Tom Summit in Newburyport, MA. Super geeky fun over beer and burgers. Checkout John Eckman’s great writeup of their last event.
- Customer Development Lunch – Of course I had to include our Customer Development Lunch at Performable. The goal of this event is to cross-pollinate by introducing young local entrepreneurs to the best startupers in the world. We’ve been fortunate to feature these world class entrepreneurs so far: Sean Ellis, Jonathan Mendez, Dan Martell and Dave McClure (this week!).
Up-and-commers: Two events that I haven’t attended but I’ve heard great feedback from people I trust are the Lean Startup Circle meetup and DartBoston’s Capitalize. Check them out and let me know what you think.
- Startup Digest Boston – Great weekly email list of Boston startup events.
- VentureFizz Newsletter - Periodic buzz newsletter curating local jobs, blog posts and company profiles.
Any great resources that I missed? Please let me know.
Ok enough reading, today is your day, get up, get outside of the building and start building your startup!
Update: Checkout the comments on this post, I missed two great resources: MassInnovation Nights and Greenhorn Connect.
If you’re a startuper or marketer in Boston I’d like to invite you to join us this week at Performable‘s 3rd Customer Development Lunch, this Tuesday (January 26th, 2010) at 12:30pm.
We’ll be welcoming serial entrepreneur and fellow marketing metrics geek Dan Martell to Boston. Dan is a canadian entrepreneur now residing in Silicon Valley; he is the co-founder of FlowTown a social email discovery platform.
Our first Customer Development Lunch featured our Advisor, Sean Ellis, and was graciously hosted and sponsored by Spark Capital. Our second lunch featured Jonathan Mendez and was hosted by our friends at Compete and sponsored by Charles River Ventures. This lunch with Dan Martell will be hosted by our friends at TechStars Boston and sponsored by Performable.
Please register on EventBrite if you can attend this Tuesday: Customer Development Lunch with Dan Martell.