This morning we heard that Oracle is buying its closest friendemy, Sun Microsystems. The reasons for doing so appear obvious but I think it’s because their users didn’t care about the alternatives.
Acquiring MySQL was Sun’s hedge bet against Oracle. Oracle’s investment in Linux was their hedge against Sun. In the end Oracle and Sun’s core customers, their most lucrative, didn’t really care and kept on buying Oracle software and Sun hardware together.
Just because you care about a feature or a product doesn’t mean your best customers will. Listen to how they’re using your product today, assume nothing, sleep on it and repeat. If you’re lucky you’ll learn something in the process.
Ghostery is a FireFox Add-on that analyzes the page you’re on and shows you if it contains any web bugs.
Ghostery originally started out as GreaseMonkey script I created last year called Invisible Web. Turning it into a Firefox extension made it a bit more user-friendly and made updating the definitions database easier.
It’s a fun side project that I’ve been playing with for a little over a month now. In that time its been installed over 4000 times, mostly thanks to Hacker News & Reddit, been mocked by Fred Wilson, is currently featured on the homepage of CrazyEgg, and was written about by Greg Yardley.
I’ve also gotten tons of great feedback and contributions from Scott Switzer, Greg Yardley, Neal Richter, Mitch Fournier, Scott Rafer, Jay Meattle, Rex Dixon and Hiten Shah. Thanks to everyone for taking time to check it out.
Get Ghostery now. I’d love your feedback.
Have a great and prosperous 2009,
Today I created a simple plugin that allows you to easily add the Lookery Audience Analytics tracker to your WordPress blog.
Lookery’s Audience Analytics is like Google Analytics + Compete.com but instead of measuring your site’s “pageviews” and “clicks” Lookery helps you analyze your site’s audience.
We’re working on some great analytics that should be out real soon. Despite being quite early we’re already seeing sites such as ThisNext and ReadWriteWeb signup as early adopters.
I love your feedback. Please let me know how we can improve our analytics and our new WordPress plugin.
» Amplify your WordPress Blog with Lookery