I finally got around to uploading my presentation on Creating a Data-Driven Business today.
I gave this talk last fall at the Business of Software Conference here in Boston. The talk is a variant of my Creating a Data-Driven Startup version.
Since Performable was acquired by HubSpot last June (2011), news here and here, I’ve had the chance to learn a lot about creating and scaling a highly data-driven business. I hope you find the presentation useful.
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Super Conversion Button is a web application lovingly hand-crafted by our team at Performable that lets you create a beautiful, effective call-to-action button in seconds!
At ABTests.com we have seen companies increase their website conversions by double digits by simply changing their call-to-action buttons.
The Super Conversion Button app is absolutely free. I’d love it if you could try it out and let me know what you think about it in the comments below.
Note: This post was cross-posted on the Performable Blog.
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These are my slides from my Data-Driven Startup presentation at the Lean Startup Circle in Cambridge, MA on July 22, 2010. Had a great time geeking out on Lean Startup, Customer Development and A/B Testing.
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