10 Books Every Entrepreneur Should Read

Cover of "The Entrepreneur's Guide to Bus...


These are the 10 books that I believe every entrepreneur should read:

  1. The Entrepreneur's Guide to Business Law - LLC vs C-corp vs S-Corp? Founder's vesting? Liquidation Preferences? Equity vs Debt financing? This book will educate you enough to be able to answer these and many other important questions.

  2. Bootstrapping Your Business - From the founder of RightNow.  The amazing story of how a geographically-challenged (Montana) entrepreneur built a world class business.

  3. Purple Cow - Dead simple premise, the key to marketing is to build something remarkable.

  4. The Art of the Start - The Art of Pitching, Marketing and Funding your Startup.

  5. The Innovator's Dilemma - If your startup beats all the odds and becomes hugely successful prepare yourself for the innovator's dilemma, cannibalize your product before someone else does.

  6. The E-Myth RevisitedHow-to create a business not a job.

  7. Permission Marketing - The greatest marketing asset your startup can build is the permission to  market to your customers and prospects.

  8. Growing a Business - Sincere advice for creating a company culture that your team and customers will love.

  9. The Cluetrain Manifesto - Successful marketing is a conversation.

  10. Bottom-up MarketingPure bottoms-up execution. Marketing tactics to grow your business.


And please don't build your website without reading these books:

  1. Always Be Testing

  2. Designing for the Social Web

  3. Web Analytics: An Hour a Day

  4. Don't Make Me Think

  5. Call to Action


Do you have any favorites that I've missed?